Porter Group is a name that is synonymous with the construction equipment industry within New Zealand. Founded by the late Mr Arthur Porter in 1945 the business has grown from strength to strength. The Porter family name is well regarded in the Waikato region, nationwide and as business developed this reputation has spread internationally.

With the significant changes to the directorship of the Group in 2010 and the advancements that have been made in recent years toward aligning the various divisions. The Group has entered a new era and with that, the time has come to formalise these changes.

The strength of the Porter name has been an underlying factor in the move to rebrand and build on the foundations that Arthur Porter left behind. This new phase will be signalled by an image update, the net result being a fresh new look for the Group in terms of our branding and corporate identity.

The rebrand will incorporate new company names for some of our divisions and a new unified logo for the Group.